In Greek the word Nostalgia literally
means the pain from and old wound.
My work does have that
bittersweet nostalgic vibe to it.
But it is my love and admiration for midcentury commercial art that gets my main focus. In that world the commercial artist works inventively and tirelessly to get your attention; he enhances, exaggerates, simplifies and whatever else he can to produce a compelling, dramatic image. By taking a page from that playbook I work with historic, vintage photos of cowboys and cowgirls and then put them though the same process of the commercial artist to glorify and glamorize the images. I want to Hollywoodize the real, vintage working cowboys.
Sometimes subtle, sometimes overt these two ingredients are always present in my pieces.